In short, your social media posts and content don’t directly impact your website SEO, no. However, there are plenty of different ways that your social media profiles can impact your overall SEO efforts, especially if you’re posting regularly and have large followings because Google relies on SEO more than it will care to admit.
With this in mind, SEO agency, Slinky Digital had a close look at the different ways that social media influences SEO. The exact extent to which your social media will impact your SEO depends on your situation, but some of the things that it can do include:
Help You Distribute Your Content
Essentially, your SEO score is directly related to visitor behaviour on your website. So, it makes sense that posting your content to social media will impact your SEO score, to some extent at least.
To put things simply, posting your content to social media can help drive interested visitors to your website. Since people are only likely to click on social media links if they’re actually planning to read them, these people will likely spend some time on your website.
This should boost your visitor retention time, which will definitely have a positive impact on your SEO efforts.