AdWords Marketing

Implementing a AdWords Marketing

AdWords Marketing was introduced in 2000 by Google as the “Self-Service Advertising Program”. Now they have become an important element of several online businesses.

Digital Marketing Perth defines AdWords as a pay-per-click service that allows creation and running of Ads for your business. These are clickable Ads posted above the Google search results. Using the correct keywords targeting the appropriate audience, AdWords allow you to reach people who are already interested in the service or product you provide.

Listed here are a few reasons you should incorporate AdWords marketing in your businesses.

  1. They are Flexible and Measurable

Unlike conventional marketing channels, such as print media or television, online marketing is easily measurable. SEO campaigns, although valuable in their own right, it is challenging to effectively and accurately measure what caused a rise or fall in your ranking.

This is where AdWords marketing comes in, it allows you to categorically measure what works and what doesn’t. It also has options that allow you to customize your campaign options and fit your needs.

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SEO Expert

Are Search Engine Optimization Experts Worth The Money?

If you need your website to rank higher in the search engines then you may have considered paying a search engine optimization expert to help you out. An expert in SEO like SEO Perth is a company who keeps up to date with search engine algorithm changes, and uses safe and ethical methods to help rank websites in the major search engines.

However, due to the sheer number of changes occurring on a daily or weekly basis with search engine algorithms, it can be difficult even for the most attentive people to keep up with developments and try to guess what may be a good ranking factor. Increasingly, search engine optimization is being replaced by general search marketing and social media promotions and optimization as many believe that the future of SEO lies in these areas.

So should you pay a search engine optimization company to assist you in your web promotion and rankings needs? There are mixed opinions on this choice nowadays. Some people believe that SEO companies are unable to demystify the search engine ranking factors any more so than the average webmaster. Whilst others view the fact that experts are constantly keeping up with new updates and developments, so they are in a much better position to evaluate actions that website owners need to take in order to improve their chances of ranking well.

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Email Marketing

Email Marketing Is Still Relevant in 2018

Email marketing is one of the most effective channels for digital marketing when you consider it in terms of driving traffic to websites to increase leads and convert them into sales. That’s why it is necessary to consider a fresh approach to email marketing with each passing year and make the best of this marketing channel.

Email marketing can be one of the most powerful tools when it comes to digital marketing if it is used correctly. It’s the one manner which can be most effective when it comes to building a brand’s relationship with its customers. The utility of personalized recommendations through email marketing can turn a prospective customer into someone who will become a long-term benefactor of the brand by becoming a loyal customer.

Digital marketing in all its forms has the purpose of improving the customer experience and in turn driving more sales for a brand. With email marketing at the helm of it all, a brand’s digital marketing strategy can strengthen the relationship between a brand and a customer.

Since email marketing has a significant impact on the revenue generation of all brands, it is still a most relevant channel for businesses to capitalize on. There are plenty of strategies which successful brands will be utilizing when it comes to email marketing in 2018.

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Content Marketing

Seven Tips To Ensure Your Content Is SEO Friendly

As long as the internet exists and people seek information there will always be a need for content, especially content which is written. Content also plays a big role in SEO strategies with articles, reviews, blog posts, social media posts and information on websites all used to help improve a website’s relevance and ranking in the eyes of Google.

If you use written content to help your SEO rankings, there are some simple methods to ensure that it is working in the best way possible for you. Here are seven which you should be aware of and using.

#1 Word Count: Not many people are aware but Google has an optimum word count for articles and other written content. They do not want it to be too short, nor do they want it to be too long either. The specifics are a minimum word count of 300, with an ideal length of 700 to 800 words.

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SEO Tools for 2018

4 Must Try SEO Tools for 2018

All online marketers, bloggers and small businesses realize the importance of SEO in the market today. With every passing year, the trends in SEO keep evolving to improve the user experience. This also brings up challenges for every business, blogger and marketer who is using SEO in a bid to become more successful. In order to enjoy success, they have to keep on changing their approach to SEO so that they can keep up with the latest trends. This is why there is a necessity to use any means possible to improve SEO rankings and what better way to go about it than SEO Tools? Here are the four must try SEO tools for 2018.

  1. SEOBILITY

This is an SEO tool which is primarily used for the purpose of auditing. The pricing is variable. There is a free version for it and a paid one as well according to your needs. This tool is the ideal tool for you to use when you want to determine the effectiveness of your website’s SEO optimization.

The four major tools that make it so effective are:

  • SEO Compare
  • Ranking Check
  • SEO Check
  • Keyword Check

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Web Design

Web Design: Behind the Curtains

According to Web Design Perth, web design is the creation and planning of websites. As online resources and websites increasingly become a regular part of our lives, web designing is becoming a highly desired skill.

Web Design involves the standards for rendering and building Web pages, including HTML & CSS, device APIs, SVG and other elements for WebApps (Web Applications).

HTML & CSS:

Hypertext Markup Language, or HTML, and Cascading Style Sheets (CSS) are a couple of the ‘languages’ or technologies used to build and design pages on the internet.

CSS relates to the Aural and visual layouts whereas HTML deals with its structure. They are the basis of designing Web Applications and Web pages, along with being associated with scripting and graphics.

Uses of HTML:

  • At the click of a button, it allows you to, via hypertext links, retrieve information online.
  • Publish online documents containing photos, headings, lists, tables, text etc.
  • Include sound clips, video clips, spreadsheets, and other similar applications into their documents.
  • Design forms that allow remote transactions to be conducted for ordering products, make reservations, search for information etc.

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Cash Flow Forecasting

What Is Cash Flow Forecasting And Why Is It Important?

When it comes to small business accounting, some industry best practices can go straight over your head, especially if you are trying to do your accounting yourself. While experienced accountants can be useful, it can be hard to justify paying for them to do all of your bookkeeping for you. This can lead to a lot of stress on your behalf, as you try and navigate the difficult challenge of keeping your accounts during the year.

There are some things that you, as a small business owner, can do to improve your business efficiency and to manage your finances better. One of these things is cash flow forecasting, which involves creating a rough plan that shows how much income you are expecting over the following few months or years.

What Is Cash flow Forecasting?

Cash flow forecasting involves creating a detailed financial plan which does two things:

  • Calculates how much money you expect to flow into your business (income).
  • Estimates how much money is going to flow out of your business (expenses).

First, you need to make an accurate estimate of your daily business running costs. Include things like rent, electricity and other bills and wages. Multiply this by the number of days in your forecast period, and add any other major costs you can think of – include things like one-off maintenance, stock costs and accountants fees. The total of all these will be your total expenses.

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Web Page Speed

Web Page Speed – Microseconds Count

This little study conducted by Google and Amazon re-confirms what many of us have known for years: Web page visits drop even if the page took a half-second longer to load.

This makes sense when you combine a couple of factors of human nature. One is habit. We people are getting more and more used to instant gratification. Have thought, text message, post to Twitter. Get sudden urge to hear old 80s song again, search YouTube, listen to it. You get the picture. We’re surrounding ourselves by mobile devices of every shape, and it’s just training us to be less and less patient with lag.

The other factor is uncertainty. If you knew, every time, that no matter how long it takes, the page you want will eventually come up, you’d probably wait longer. But there’s so many things that could go wrong. Is it a bad connection? Server failed? Account suspended? Bad link? Too much Javascript slowing the page down? A Flash load? Webmaster mistake? We don’t know, but if it doesn’t come up in a few seconds, we know that we’ll get what we’re looking for somewhere else.

Just one more reason to only host your site on a server running Linux (the fastest, most efficient system), and with a local web host so you cut out all the lag you can.

Link Baiting

Successful Link Baiting

There are many variations that you can try while creating a link baiting blog article, but if you want to concentrate only on time-tested methods, I would recommend that you simply include something controversial in your blog article.

Everyone loves a bit of controversy in their lives and if you manage to include something controversial in your blog without ruffling too many feathers, you can rest assured that your blog will be a big hit amongst online users and you will get the desired number of back links for your website.

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Ways To Network

Blowing The Dust Off Your Blog: Three Ways To Network

Hey, remember blogs? Times used to be when we talked about how blogging was the next great marketing venue of the 21st century – it’s been about ten years since then. How about we get back to basics? Blogging is still the main way to go if you want your business to get exposure on the web, but now that everybody has a blog, you have to work harder to get noticed. So here’s a refresher course in networking to promote your blog:

1. Interact with your readers. The best way to keep traffic coming in is to make them feel welcome. So when a visitor takes the time to leave a comment, thank them! If you use the Disqus plugin or similar systems, you can even rate them – just a little +1 or ‘like’ to say ‘thanks for your feedback.’ And replying just to say ‘thanks for your insight’ goes a long way. Get into an interesting discussion or two with your commenting readers sometimes, it shows that you’re not just a megaphone shooting your mouth off, but have an open mind and thoughts to consider.

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Dithering

Why Choose the Right Colour Scheme for Websites

When used correctly, colours can not only enhance the visual appeal of your website but also help in conveying your message to the target audience effectively. Modern web browsers share 216 common colours necessitating you to stay in this colour range while designing key elements.
Going outside the standard 216 colour pallet would require the browser to mix colours. The browser thus borrows tiny dots from the colours that already exist to create the required colour, a process that is called as dithering. Most of the times, this dithered colour is so speckled that it becomes impossible for users to read the text.


Designing A Secure Website

Designing A Secure Website? These Five Linux Distros Can Help.

Every now and then, perhaps we should remind each generation of web developers about Linux. Although even the staunchest Linux advocate will admit that the Linux desktop lags behind on gaming (unless you’re a Minecraft junkie!) and can’t run Photoshop for beans, Linux is a powerhouse for the average web developer. Linux is baked into the backbone of the Internet, after all. And how much flash and polish do you need to slap together Javascript, XML, and PHP?

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Web Design

Web Design – Explore How The Web Has Formed

A must for anybody interested in business and eCommerce on the World Wide Web, we hope none of you missed this site on how the web evolved. The interactive timeline, itself a gilded dragon of a web design, takes you through the various tools and tech of the web. Hover over one aspect to see info boxes pop up explaining different key stepping stones in that aspect’s development. Through this, you can see that the WWW proper got off to a start in 1991 (though BBSs still dominated on the home front for a number of years), that Netscape (grandfather to Firefox) and Opera both predate Internet Explorer, and that AJAX actually came to the fore in 1999 – so why did the industry not discover it until circa 2004?

Don't Frustrate your Potential Customers

Don’t Frustrate your Potential Customers – Make it Easy to Buy From your Site

Convincing customers to buy from you is a tough task in itself. It is a big put off for a customer if they are actually wanting to buy, but you don’t offer an efficient system to do so.

Unless you have a simple working system that is hassle free, you cannot give your customer a satisfying buying experience. It is important that you develop a website which is easy to use and makes it easy for them to buy from you – without being frustrated.

The basics would be to design your shopping site with a link to your order page from most of the pages on your site. Very basic stuff.

You should offer the customer multiple payment options. This is because not all customers would be convinced about using credit cards only or paying via Paypal. Some may want to pay by check or bank funds transfer.

It is a good idea to offer these different options for payment to your customers. If you do not offer these different options, your website will suffer ‘cart abandonment’.

Also, it is a good idea to create and place a FAQ page on the website, which can provide the customers with easy answers to small problems that they face. You could also place small demos or install live chat options, so that they may get the solution immediately.

These options are not difficult and can be setup very quickly.

 

Astroturf Marketing

Moral: Big Corporations Astroturf Each Other, Too

Tech news sites seem a little too gleeful in reporting the media war between Facebook and Google. CNET reports that that fight got a lot dirtier when Facebook hired a PR company to spread naughty rumors about Google.

In the trade, we call this “astroturfing.” Astroturf is a fake plastic grass, from which this practice gets its name. A swelling tide of public opinion is called a grassroots movement. So astroturf, then, is a fake grassroots campaign, made to look like genuine opinion but actually it’s a paid advertisement. You have to start wondering about that comment on Slashdot, that story submitted to Digg, or that tweet from a follower recommending some product – are they really who they say they are?

In a three-part series, a tech blogger explains just how much of what we read online is astroturf. It’s a shocking revelation when you consider just how much business is going on out there. The next time you’re on Facebook and you have a friend there complaining about Google, consider that they just might be part of a “whisper campaign.” And don’t be naive enough to think that Google doesn’t probably do the same thing back!

Pop-Ups

Are You Driving Users Away? Also, What’s Up With Pop-Ups?

We loved these “8 user experience gaffs that annoy your prospective customers” – it reminds us of the old days of Vincent Flanders. But this post is just a few days old, and yet not much has changed in what not to do in the world of internet marketing.

Some things that bear analysis are asking why users can’t stand a certain element. For instance, why do users hate pop-ups? Well, it’s because you were trying to read this web page, and all of a sudden a new box appears in front of it. What it’s doing is, it’s interrupting your mind, like shouting over the top of someone who’s talking. Can you imagine if you sit down to watch television, and just then someone comes running in with a painting and sticks it between your eyes and the TV screen right when the news gets back from commercial?

Things like that – they seem to be hard to explain to some web owners. Even if that element makes some sales, you have to look at how many people are getting frustrated and going away.

 

Wolfram Alpha

Is Wolfram Alpha What People Really Want

The World Wide Web is absolutely riddled with forgotten, abandoned search engines that seemed like great ideas on paper and performed like a dead skunk in reality. But what about an “answer engine?” That’s what Wolfram Alpha claims to be. We’re kind of surprised to see Wolfram Alpha still pulling blog news, like this announcement on Read/Write Web. This is about how you can embed a fun little Wolfram Alpha widget on your site.

Really, an answer engine does sound like it’d be handy. Like talking to the HAL 9000, right? You ask a question and it answers. But reviews around the web at first ran to something like, well, this AskReaMaor guy really put it through its paces.