If you manage digital marketing for law firms like Lawyers Perth, you probably already understand the importance of social media marketing (SMM). Most law firm marketing experts use Facebook and Twitter, among others, because they are two of the most popular social media platforms in the world.
However, it can be hard to get SMM right, especially when it comes to Twitter. Some law firm marketers put hours of work per week into Twitter marketing, but this simply isn’t necessary. Luckily for you, a few small changes to your Twitter marketing strategy can help you get more results with much less effort.
Out top 4 tips for law firm marketing on Twitter include:
- Make Sure You Engage With Your Followers
Simply sharing your blog posts and a few other things from time to time isn’t enough. Instead, you need to put more effort into starting discussions and engaging with your followers. Answer people’s questions, try and reply to/thank people who retweet your content, and make sure you respond in some way to everyone who interacts with your tweets. Doing this will help strengthen your brand and should lead to a lot more referral traffic and potential clients visiting your website.
- Consider Using Personal Accounts
While your firm’s Twitter account is the place where most of your law marketing efforts should begin, personal accounts can also be a strong weapon. Try and engage your firm’s followers with your personal profile. Retweet your firm’s posts on your personal page, and engage with people whenever possible. Doing this can strengthen your relationships with potential clients, and should lead to increased conversions.
- Use Engaging Content To Draw People In
One of the sad truths of social media is that a simple image or infographic will often receive a lot more interest and engagement than something like a blog post which takes hours to create. By all means, continue sharing your blog posts, but make sure that you post engaging content that will encourage conversation. Even memes are appropriate from time to time.
- Don’t Be Scared Of Controversial Subjects
In fact, controversial content will often perform better than anything else. When people feel strongly about a subject, they will be more likely to respond to your Tweets. However, it’s important to make sure that you don’t position yourself or your firm on one side of a controversial subject, otherwise you might find that you’re actually losing followers. Instead, try and retain a neutral point of view that facilitates civilised conversation.
It doesn’t matter if your a lawyer trying to manage your own social media marketing or a specialised law firm marketer – you need to understand how to maximise your return on effort. When using Twitter, a few simple actions, such as those outlined about, will help you get more out of your posts. Increase the amount of people following you, start engaging conversations, and watch your business grow!