Digital marketing is one of the major advertising streams for lawyers and law firms around the world. Things like Google AdWords, SEO, branding, and social media marketing are terms that pretty much every marketing team in the world has to be familiar with today, as they form the cornerstone of effective advertising.
However, there is one thing that isn’t talked about as much as it probably should be – the important of web design to your digital marketing efforts. If your website isn’t as well designed as it perhaps could be, will it hurt your marketing efforts?
First, Yes It Will!
Your website is basically the cornerstone of your online presence. If it’s poorly designed or not put together well this can reflect badly on your firm. A website’s design can be reflective of the people or company that designed it. This can result in people seeing you and your law firm as poor quality or less skilled than others who have better websites – something that you definitely don’t want!
If you want to avoid this, then your best option is probably to employ a high-quality web design team from the start. Don’t try and save money by doing it yourself or by getting your girlfriend’s brother’s best friend to do it cheap for you. When it comes to web design, you get what you pay for.
Your Website Also Reflects On Your Business Image
Branding should be another key element of your online marketing strategy. A clear, well defined brand is essential to make sure that your law firm is immediately recognisable and to help you stand out above your competitors.
However, a poorly made website that isn’t clearly branded can have huge negative impacts on your marketing efforts. People are very good at picking up on poor quality or badly made websites, and they will subconsciously penalise you if your branding isn’t consistent across the internet.
Really, Your Website Is The Key To Your Online Efforts
When it really comes down to it, your website is the place people end up at when they respond to your ads. If your site isn’t well made, then people simply aren’t going to hand around to discover more about you and your firm. This can result in inefficient ad campaigns, wasted money, and a very low return on investment.
A Poorly Designed Website Will Impact SEO As Well
If you understand anything about search engine optimisation (SEO), you will understand that it is closely related to the construction of your website. If your site isn’t built with SEO best practices in mind, you might find that you’re struggling to achieve decent search engine rankings.
The importance of having a top quality website simply can’t be underestimated. Your website is at the center of pretty much any of your digital marketing efforts, and a poor quality website will hurt your firm, your reputation, and your marketing campaign success rates. Employ a decent web designer and do things right from the start!