AdWords Marketing was introduced in 2000 by Google as the “Self-Service Advertising Program”. Now they have become an important element of several online businesses.
Digital Marketing Perth defines AdWords as a pay-per-click service that allows creation and running of Ads for your business. These are clickable Ads posted above the Google search results. Using the correct keywords targeting the appropriate audience, AdWords allow you to reach people who are already interested in the service or product you provide.
Listed here are a few reasons you should incorporate AdWords marketing in your businesses.
- They are Flexible and Measurable
Unlike conventional marketing channels, such as print media or television, online marketing is easily measurable. SEO campaigns, although valuable in their own right, it is challenging to effectively and accurately measure what caused a rise or fall in your ranking.
This is where AdWords marketing comes in, it allows you to categorically measure what works and what doesn’t. It also has options that allow you to customize your campaign options and fit your needs.