Convincing customers to buy from you is a tough task in itself. It is a big put off for a customer if they are actually wanting to buy, but you don’t offer an efficient system to do so.
Unless you have a simple working system that is hassle free, you cannot give your customer a satisfying buying experience. It is important that you develop a website which is easy to use and makes it easy for them to buy from you – without being frustrated.
The basics would be to design your shopping site with a link to your order page from most of the pages on your site. Very basic stuff.
You should offer the customer multiple payment options. This is because not all customers would be convinced about using credit cards only or paying via Paypal. Some may want to pay by check or bank funds transfer.
It is a good idea to offer these different options for payment to your customers. If you do not offer these different options, your website will suffer ‘cart abandonment’.
Also, it is a good idea to create and place a FAQ page on the website, which can provide the customers with easy answers to small problems that they face. You could also place small demos or install live chat options, so that they may get the solution immediately.
These options are not difficult and can be setup very quickly.