Website Design Impact

How Can My Website Design Impact My Online Marketing Efforts?

Digital marketing is one of the major advertising streams for lawyers and law firms around the world. Things like Google AdWords, SEO, branding, and social media marketing are terms that pretty much every marketing team in the world has to be familiar with today, as they form the cornerstone of effective advertising.

However, there is one thing that isn’t talked about as much as it probably should be – the important of web design to your digital marketing efforts. If your website isn’t as well designed as it perhaps could be, will it hurt your marketing efforts?

First, Yes It Will!

Your website is basically the cornerstone of your online presence. If it’s poorly designed or not put together well this can reflect badly on your firm. A website’s design can be reflective of the people or company that designed it. This can result in people seeing you and your law firm as poor quality or less skilled than others who have better websites – something that you definitely don’t want!

If you want to avoid this, then your best option is probably to employ a high-quality web design team from the start. Don’t try and save money by doing it yourself or by getting your girlfriend’s brother’s best friend to do it cheap for you. When it comes to web design, you get what you pay for.

Your Website Also Reflects On Your Business Image

Branding should be another key element of your online marketing strategy. A clear, well defined brand is essential to make sure that your law firm is immediately recognisable and to help you stand out above your competitors.

However, a poorly made website that isn’t clearly branded can have huge negative impacts on your marketing efforts. People are very good at picking up on poor quality or badly made websites, and they will subconsciously penalise you if your branding isn’t consistent across the internet.

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SEO Expert

Are Search Engine Optimization Experts Worth The Money?

If you need your website to rank higher in the search engines then you may have considered paying a search engine optimization expert to help you out. An expert in SEO like SEO Perth is a company who keeps up to date with search engine algorithm changes, and uses safe and ethical methods to help rank websites in the major search engines.

However, due to the sheer number of changes occurring on a daily or weekly basis with search engine algorithms, it can be difficult even for the most attentive people to keep up with developments and try to guess what may be a good ranking factor. Increasingly, search engine optimization is being replaced by general search marketing and social media promotions and optimization as many believe that the future of SEO lies in these areas.

So should you pay a search engine optimization company to assist you in your web promotion and rankings needs? There are mixed opinions on this choice nowadays. Some people believe that SEO companies are unable to demystify the search engine ranking factors any more so than the average webmaster. Whilst others view the fact that experts are constantly keeping up with new updates and developments, so they are in a much better position to evaluate actions that website owners need to take in order to improve their chances of ranking well.

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Content Marketing

Seven Tips To Ensure Your Content Is SEO Friendly

As long as the internet exists and people seek information there will always be a need for content, especially content which is written. Content also plays a big role in SEO strategies with articles, reviews, blog posts, social media posts and information on websites all used to help improve a website’s relevance and ranking in the eyes of Google.

If you use written content to help your SEO rankings, there are some simple methods to ensure that it is working in the best way possible for you. Here are seven which you should be aware of and using.

#1 Word Count: Not many people are aware but Google has an optimum word count for articles and other written content. They do not want it to be too short, nor do they want it to be too long either. The specifics are a minimum word count of 300, with an ideal length of 700 to 800 words.

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SEO Tools for 2018

4 Must Try SEO Tools for 2018

All online marketers, bloggers and small businesses realize the importance of SEO in the market today. With every passing year, the trends in SEO keep evolving to improve the user experience. This also brings up challenges for every business, blogger and marketer who is using SEO in a bid to become more successful. In order to enjoy success, they have to keep on changing their approach to SEO so that they can keep up with the latest trends. This is why there is a necessity to use any means possible to improve SEO rankings and what better way to go about it than SEO Tools? Here are the four must try SEO tools for 2018.

  1. SEOBILITY

This is an SEO tool which is primarily used for the purpose of auditing. The pricing is variable. There is a free version for it and a paid one as well according to your needs. This tool is the ideal tool for you to use when you want to determine the effectiveness of your website’s SEO optimization.

The four major tools that make it so effective are:

  • SEO Compare
  • Ranking Check
  • SEO Check
  • Keyword Check

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