AdWords Marketing

Implementing a AdWords Marketing

Posted on by Dreyer Software Digital Marketing

AdWords Marketing was introduced in 2000 by Google as the “Self-Service Advertising Program”. Now they have become an important element of several online businesses.

Digital marketing defines AdWords as a pay-per-click service that allows the creation and running of Ads for your business. These are clickable Ads posted above the Google search results. Using the correct keywords targeting the appropriate audience, AdWords allows you to reach people who are already interested in the service or product you provide.

Listed here are a few reasons you should incorporate AdWords marketing in your businesses.

  1. They are Flexible and Measurable

Unlike conventional marketing channels, such as print media or television, online marketing is easily measurable. SEO campaigns, although valuable in their own right, it is challenging to effectively and accurately measure what caused a rise or fall in your ranking.

This is where AdWords marketing comes in, it allows you to categorically measure what works and what doesn’t. It also has options that allow you to customize your campaign options and fit your needs.

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Website Design Impact

How Can My Website Design Impact My Online Marketing Efforts?

Posted on by Dreyer Software Digital Marketing, SEO

Digital marketing is one of the major advertising streams for lawyers and law firms around the world. Things like Google AdWords, SEO, branding, and social media marketing are terms that pretty much every marketing team in the world has to be familiar with today, as they form the cornerstone of effective advertising.

However, there is one thing that isn’t talked about as much as it probably should be – the important of web design to your digital marketing efforts. If your website isn’t as well designed as it perhaps could be, will it hurt your marketing efforts?

First, Yes It Will!

Your website is basically the cornerstone of your online presence. If it’s poorly designed or not put together well this can reflect badly on your firm. A modern website design can be reflective of the people or company that designed it. This can result in people seeing you and your law firm as poor quality or less skilled than others who have better websites – something that you definitely don’t want!

If you want to avoid this, then your best option is probably to employ a high-quality web design team from the start. Don’t try and save money by doing it yourself or by getting your girlfriend’s brother’s best friend to do it cheap for you. When it comes to web design, you get what you pay for.

Your Website Also Reflects On Your Business Image

Branding should be another key element of your online marketing strategy. A clear, well defined brand is essential to make sure that your law firm is immediately recognisable and to help you stand out above your competitors.

However, a poorly made website that isn’t clearly branded can have huge negative impacts on your marketing efforts. People are very good at picking up on poor quality or badly made websites, and they will subconsciously penalise you if your branding isn’t consistent across the internet.

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Law Firm Marketing On Twitter

Top 4 Tips For Law Firm Marketing On Twitter

Posted on by Dreyer Software Digital Marketing

If you manage digital marketing for law firms like Lawyers Perth, you probably already understand the importance of social media marketing (SMM). Most mediation services or law firms marketing experts use Facebook and Twitter, among others, because they are two of the most popular social media platforms in the world.

However, it can be hard to get SMM right, especially when it comes to Twitter. Some law firm marketers put hours of work per week into Twitter marketing, but this simply isn’t necessary. Luckily for you, a few small changes to your Twitter marketing strategy can help you get more results with much less effort.

Out top 4 tips for law firm or mediation services marketing on Twitter include:

  1. Make Sure You Engage With Your Followers

Simply sharing your blog posts and a few other things from time to time isn’t enough. Instead, you need to put more effort into starting discussions and engaging with your followers. Answer people’s questions, try and reply to/thank people who retweet your content, and make sure you respond in some way to everyone who interacts with your tweets. Doing this will help strengthen your brand and should lead to a lot more referral traffic and potential clients visiting your website.

  1. Consider Using Personal Accounts

While your firm’s Twitter account is the place where most of your law marketing efforts should begin, personal accounts can also be a strong weapon. Try and engage your firm’s followers with your personal profile. Retweet your firm’s posts on your personal page, and engage with people whenever possible. Doing this can strengthen your relationships with potential clients, and should lead to increased conversions.

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Email Marketing

Email Marketing Is Still Relevant in 2018

Posted on by Dreyer Software Digital Marketing

Email marketing is one of the most effective channels for digital marketing when you consider it in terms of driving traffic to websites to increase leads and convert them into sales. That’s why it is necessary to consider a fresh approach to email marketing with each passing year and make the best of this marketing channel.

Email marketing can be one of the most powerful tools when it comes to digital marketing if it is used correctly. It’s the one manner which can be most effective when it comes to building a brand’s relationship with its customers. The utility of personalized recommendations through email marketing can turn a prospective customer into someone who will become a long-term benefactor of the brand by becoming a loyal customer.

Digital marketing in all its forms has the purpose of improving the customer experience and in turn driving more sales for a brand. With email marketing at the helm of it all, a brand’s digital marketing strategy can strengthen the relationship between a brand and a customer.

Since email marketing has a significant impact on the revenue generation of all brands, it is still a most relevant channel for businesses to capitalize on. There are plenty of strategies which successful brands will be utilizing when it comes to email marketing in 2018.

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