Email marketing is one of the most effective channels for digital marketing when you consider it in terms of driving traffic to websites to increase leads and convert them into sales. That’s why it is necessary to consider a fresh approach to email marketing with each passing year and make the best of this marketing channel.
Email marketing can be one of the most powerful tools when it comes to digital marketing if it is used correctly. It’s the one manner which can be most effective when it comes to building a brand’s relationship with its customers. The utility of personalized recommendations through email marketing can turn a prospective customer into someone who will become a long-term benefactor of the brand by becoming a loyal customer.
Digital marketing in all its forms has the purpose of improving the customer experience and in turn driving more sales for a brand. With email marketing at the helm of it all, a brand’s digital marketing strategy can strengthen the relationship between a brand and a customer.
Since email marketing has a significant impact on the revenue generation of all brands, it is still a most relevant channel for businesses to capitalize on. There are plenty of strategies which successful brands will be utilizing when it comes to email marketing in 2018.
You can expect to see some of the following in use this year:
- Emails that are mobile device friendly
- Sophistication when it comes to personalized engagement
- Consent confirmation campaigns that are easy to comprehend
- Improved customer experience
- Improvements in features of emails
- More streamlined coding in emails
Email Marketing is The Most Effective Technique
In spite of the ever increasing popularity of social media marketing, email marketing still retains an important role in the world of digital marketing. That’s why it’s necessary for businesses to keep themselves updated with the latest trends.
There will be an increase in regulations when it comes to email marketing. The General Data Protection Regulation (GDPR) is putting email marketers in a state of frenzy since it has them worried about incurring fines. Marketers will have to keep in mind that they will have to follow the regulations as they are being created to protect customers. This is also going to encourage more ethical marketing measures and improve the perception of brands utilizing a more ethical approach to email marketing.
Since 2018 saw a huge rise in fake news circulating over the internet, and more cyber attacks like data breaches and ransomware attacks, it is prudent to say that the trust consumers have is no longer the same as it was a few years ago.
When it comes to marketing in any shape or form and especially when it comes to email marketing, trust is a key element for it to be successful for a brand. Keeping the GDPR in mind, ethical marketing approaches will help marketers re-establish trust within the consumers and help them make the brands more successful.