Email Marketing

Email Marketing Is Still Relevant in 2018

Email marketing is one of the most effective channels for digital marketing when you consider it in terms of driving traffic to websites to increase leads and convert them into sales. That’s why it is necessary to consider a fresh approach to email marketing with each passing year and make the best of this marketing channel.

Email marketing can be one of the most powerful tools when it comes to digital marketing if it is used correctly. It’s the one manner which can be most effective when it comes to building a brand’s relationship with its customers. The utility of personalized recommendations through email marketing can turn a prospective customer into someone who will become a long-term benefactor of the brand by becoming a loyal customer.

Digital marketing in all its forms has the purpose of improving the customer experience and in turn driving more sales for a brand. With email marketing at the helm of it all, a brand’s digital marketing strategy can strengthen the relationship between a brand and a customer.

Since email marketing has a significant impact on the revenue generation of all brands, it is still a most relevant channel for businesses to capitalize on. There are plenty of strategies which successful brands will be utilizing when it comes to email marketing in 2018.

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Content Marketing

Seven Tips To Ensure Your Content Is SEO Friendly

As long as the internet exists and people seek information there will always be a need for content, especially content which is written. Content also plays a big role in SEO strategies with articles, reviews, blog posts, social media posts and information on websites all used to help improve a website’s relevance and ranking in the eyes of Google.

If you use written content to help your SEO rankings, there are some simple methods to ensure that it is working in the best way possible for you. Here are seven which you should be aware of and using.

#1 Word Count: Not many people are aware but Google has an optimum word count for articles and other written content. They do not want it to be too short, nor do they want it to be too long either. The specifics are a minimum word count of 300, with an ideal length of 700 to 800 words.

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